Things That Make Dolcezza Stand Out...
Dolcezza, an Argentinian based coffee and gelato shop, achieved its success by maintaining a very high standard for the quality of its products. Their ingredients are local, which ensures their freshness, and they rely on their suppliers to provide them with a lighter roast of coffee, which improves the quality of the flavor.
The fact that the factory is local also helps with the economic side of things. The proximity to the factory reduces the shipping costs and enables faster and stronger communication to the store.
Dolcezza is innovative in its menu, consisting of both coffee and unique flavors of gelato, such as peanut butter and strachiatella, as well as organic, probiotic containing teas such as yurbamate and kombucha.
Dolcezza was also innovative in the way their store was designed, as the current layout allows for a streamlined ordering experience. Their gelato and coffee are separated into two sections of the store, and their tables are intentionally designed to be large strips so as to inspire conversation. The two services that Dolcezza provides also aids in reeling customers in to stay and come back for more.
This layout also promotes an environment that is enticing for people to want to stay in. From both outside and inside, customers would seek a sense of comfort while also desiring a tasty treat that Dolcezza has to offer.
1) Emphasis on quality
2) Proximity to Distributor
3) Unique Menu
4) Innovative Layout
5) Friendly Atmosphere
How Can Other Companies Use These Ideas?
For other companies to be able to obtain a successful response like Dolcezza’s popular gelato and coffee, they should work to follow a similar business model that promotes quality within their products, resulting in innovative approaches to company designs and layouts. By putting emphasis on the value of what the company is providing for their consumers, they are able to attract a large crowd of people who find interest in their menu, also aspiring out to the welcoming environment and design that Dolcezza is able to display everyday. Furthermore, a unique business tactic Dolcezza utilizes is having a close proximity to their distributor. Having a fast and local way of obtaining new materials or ingredients goes a long way in efficiency and simplicity.